‘The electric guitar is still the coolest instrument and there will always be a market for amps, albeit boutique in my case as opposed to mass production, but who knows what might happen’.
It’s a warm summer day and the town hall clock chimes as I enter a large terraced house (pre-Victorian) on Beach Road in South Shields. I’m here to meet Steve Dawson in his workshop and find out more about his business….I’ve been working on amps for more than 40 years. I started tinkering with them in the ‘70s, then privately repairing and modifying them throughout the ‘80s and ‘90s. I ended up working for Marshall from 2005-14 as an electronic design engineer. I designed and brought out some highly regarded amps in my time there, such as the ‘Astoria range’, ‘Class 5’, the ‘Vintage Modern’, ‘JMD range’ as well as various reissues from their back catalogue like the Hendrix ‘Super100JH’ and 2012 anniversary ‘Bluesbreaker’ and more.
When did you start Root Two ? I started in August 2015. I believe it’s going to take a good 4 to 5 years to get properly established in repairing, servicing, modifying and upgrading amplifiers and working on the electronics in guitars. Many people still think I work for Marshall!
Are you happy with the way the business has developed so far? I’ve clocked up over 300 customers in four years so I’m doing alright. It’s a sustainable business despite this current economic climate…although I won’t be taking any holidays in Hawaii just yet (laughs).
Have you got any future plans for Root Two? When I’m up to altitude I’ll start producing new products I have already designed.
I’ve been talking to an OEM (original equipment manufacturer) who will build the design and take care of that side. I’m thinking of contacting a few other people who I hope will be interested in getting involved in the project, especially the promotion side. That’s my goal, as well as repairing and servicing etc. because it’s a tough world out there and being able to offer a few things will work out better.
I’ve got a good reputation all over the world from my days at Marshall with a lot of people familiar with the amps I designed, which is worth its weight in gold when I bring out my own product.
Scrolling through the Root Two Facebook page I come across messages left by satisfied customers….
I have an old Watkins Westminster amp which was in need of some TLC. Steve serviced and repaired this amp and I was in contact every step of the way. I am extremely happy with the results and the costs were very reasonable. I fully recommend Steve and will contact him again if I have any problems with my electrical equipment. (Tommy Scott)
My Bugera amp went in dead and came back alive as a spring chicken. Steve is a very knowledgeable and amenable chap with a professionalism, heritage and CV that some can only dream about. I whole-heartedly recommend Root Two for any service/fix/mod/upgrade. (Andrew McCann)
A very fast and efficient service at a reasonable price. Steve understands the importance of getting your gear repaired as soon as possible for your gigs. His enthusiasm comes across about his passion for music and for this reason you’re guaranteed to get your equipment a full MOT before it leaves the workshop. Can’t thank him enough for the excellent job he did on my gear and the professional service I received. (Chris Banderas)
We had a PA problem with our LD Maui 28 line array system. Took it to the Aladdin’s cave that is Root Two’s workshop. Steve worked his magic on what had been a manufacturing problem of several dry joints. He was meticulous, diligent, persistent and an all-round good guy. I honestly don’t know what we would have done without him. Thanks also to Newcastle’s GuitarGuitar shop for their recommendation. It’s not until you get problems that you appreciate dealing with excellent local businesses. (Tim Brown)
Contact Steve at Root Two Amplification on 07931 359 364
Or on the official website: root-two.co.uk
Interview by Gary Alikivi August 2019.