DIRECT ACTION – with TV/Media director & producer Chris Cowey.

On Tyne Tees programme ‘Check it Out’ broadcast in 1979, presenters Chris Cowey and Lynn Spencer interviewed punk band Public Image Limited featuring ex Sex Pistol Johnny Rotten (Lydon). The piece also featured Mond Cowie from Angelic Upstarts….Firstly, Mond Cowie isn’t related to me, his name is the rich branch of the family, like Sir Tom, with an ie rather than my Durham pit yakker spelling of ey. Mond is a top bloke and a damn good guitar player. Angelic Upstarts were an underrated band I reckon.

 


The infamous PIL chat was my first live studio interview and a real baptism of fire. I was and remain a big fan of Lydon and his music. The whole pantomime was their way of getting themselves noticed and being in the press, which sells records. The programme of course was instrumental, even complicit, and the interview with Mond was designed to wind them up. I was, as you can tell from the clip, just a teenager and thought I was going to have the shortest TV career ever, but a lot of people realised that and sympathised with me.

Did you think any live interview could potentially be a ‘career finisher’ ? I was kind of numbed by the whole thing. But a sort of survival instinct kicks in, the fact that viewers and press backed me made me feel better, but I still would rather have had a proper discussion, rather than a childish strop.

My memory of the show is that the band had got themselves really relaxed by the time the studio session started, and they were ready to do their usual argumentative schtick, but were out manoeuvred this time. The point of the interview, which gets lost in the aggro, was that they’d just brought out their ‘Metal Box’ album, which was a set of 12-inch singles in an elaborate film-tin type of packaging.
It was hugely expensive, and very designer chic for someone who was supposed to be so street, Anyway everyone won, they sold records, the Check It Out show was on the map, and I did about seven series of it. It was a combination of Check It Out and the music show Alright Now that prompted Channel 4 to commission The Tube, which of course PIL appeared on too, and I had a fabulous five years making the show.

Alright Now, Check it Out, The Tube – why did the North East have a reputation to produce good music shows ? Tyne-Tees already did some good old entertainment shows before my time, like Geordie Scene or What Fettle, but they were obsessed about their ‘Geordieness’. The Tube and all those shows you mentioned really wasn’t, it was all about good music, because we were music-obsessed. It also had a great blend of old school time served TV people, blended with new people with fresh ideas, and a kind of irreverence which all blended and came out in those shows.
Having said that it was really important that it came from the North-East because of the passion and the swagger and the total commitment. It’s not just that Geordies like showing off (although they undoubtedly DO!) it’s because the history and attitude of the region can be really inspiring, creative and hugely fun. It really breaks my heart to see what’s happened, not only to Tyne Tees, but a load of gigs and venues, clubs and pubs across the whole area. I have an unshakable belief that it will rise again though…. don’t get me started though!

When did you first get interested in music and what was your first TV break ? I was always obsessed with music and did school discos in the hall every lunchtime. When I was 17 and doing my A-levels I lied about my age and got a couple of jobs DJ’ing in nightclubs, the biggest of which was The Mecca in Sunderland. It was a great learning curve for me, with a vast range of music from funk to metal. There were some amazing live bands too, Ian Gillan, Tom Robinson, Crown Heights Affair – check them out if it’s before your time! There was live music just about every night I worked, I was bitten by the live music thing. I was also into Drama/Theatre/acting which led to my TV break I guess.
My mentor was Malcolm Gerrie, who a lot of people will remember from his Tyne-Tees days. He’d been my English and Drama teacher from my Comprehensive school, and he suggested I audition for Check It Out. A lot of the same gang of music fans were the nucleus of Check It Out, Alright Now, The Tube, TX45. Razzmatazz, production teams. It was a real blend of old school Tyne-Tees TV expertise and young whippersnappers like me. That’s how it worked so well, we had a good run, but I could see it was going to dry up, so I bailed just before The Tube ended, because I knew it was going to be the last series.

Is entertainment in your family ? My family all worked down coal mines, and some in breweries! I was very lucky that I had an older sister and brother who bombarded me with pop and rock music from an early age. Also my school was a real proper comprehensive that did ‘Tommy’ and ‘Stardust rather than Shakespeare or Gilbert & Sullivan. My school was amazing, great teachers, a radio station, school discos, drama, music, it really help to shape my future. Just a regular comprehensive in a little County Durham former mining village. I loved Ryhope… I still miss it.

Lately I’ve interviewed North East bands Tygers of Pan Tang and White Heat and soon will be chatting to Dave Woods (Impulse Studio/Neat records). Did you come across any of them ? Yeah I knew all that bunch. They really did create a strong identity for the Newcastle music landscape. The city is world renowned as a major centre for good old fashioned rock’n’roll, and there’s nowt wrong with that.

Dave Woods is a North East music legend, we made many a film and studio show with his bands….a film about Venom is a fond memory. He was a really important figure in Newcastle’s rich musical history and heritage, and should be very proud of his achievements.

 

What differences did you find working at Tyne Tees then going to Top of the Pops, and how did that job come about ?  The BBC came and poached me to take over Top Of The Pops after I made a C4 show called The White Room, which was like a stripped down version of The Tube in some respects. It wasn’t trying to re-create The Tube though, it was much more how I thought Top Of The Pops should be if it wasn’t so weighed down by it’s own traditions.
So when I got to the BBC as Executive Producer and director of the world’s biggest music show, I gave it a massive kick up the jaxi, and it worked. It went from a show on the verge of being axed, to a huge national and international success, and I didn’t have any of my mates with me for once, (except Big Clive).

It was great fun and I’m really proud of what I achieved there. I loved working at the BBC too. Massively different in many ways from Tyne-Tees, but I put together a diverse production team again, and made it a happy show, which is critical I think. I did it for six years, but the BBC’s ambitions for the show weren’t the same as mine, so we parted company. The show sadly died after my successor turned it into a kids show again!

Was there a magic moment during your career when you had the feeling that ‘This is where I should be’ ? Yeah, loads of times! Doing Top Of The Pops, The Brit Awards, Glastonbury, The Tube, The White Room…. when there’s an amazing talent on stage, and I’m directing a load of cameras, having booked the act and devised the whole shebang….I get huge job satisfaction from that. I get paid for doing something that it’s a privilege to be involved in. I’m a very lucky lad.

Can you think of a couple of memorable moments in your career and also a nightmare situation where things just went wrong ?  Memorable moments? SO many. The Foo Fighters, working with David Bowie, particularly the banter we had in New York. Or freaking Beyoncé out by taking a Concorde trip to see her. I could go on for hours with stories and bore you to death. Not all good though, I had a bit of a tiff with George Michael, told Ricky Martin to F**k Off with his Persian Rug, and many a drinking session that seemed like a good idea at the time.

 

What you are doing now Chris ? I’m still doing the same thing really, music, events, tv. The business has changed radically in my time, and I’ve diversified into all sorts of areas. A lot of things go straight to Facebook or YouTube these days, but I’m still keen on regular broadcast tv, both here in the UK but also around the world, and there’s always something in development. I’ve even directed video games and London West-End theatre, hi-tech, 3-D, holograms, all sorts really. I love new challenges and to keep learning new skills. Of course my heaven would be to make a new music show, so watch this space!

For further information contact Chris at    http://www.chriscowey.tv

Interview by Gary Alikivi  September 2019.